To provide the leads

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MOFU, and BOFU.  Top of the Funnel TOFU First, you introduce a lead to your business and product. This is your chance to build brand awareness and create a good first impression. At the TOFU stage, you can use product videos, brand films, blog articles and social media posts to attract leads  Middle of the Funnel MOFU Now it’s time to nurture the leads and educate them about product features and perks.

Content types that are great for lead nurturing are ebooks, white papers, webinars, case studies, toolkits, and templates. You can also give an email marketing campaign a try and launch an email philippines photo editor course to demonstrate the value of your product.  Bottom of the Funnel BOFU At this stage, your task is with enough content to help them make a well-informed purchase decision.



This stage usually involves content types like demos, consultations, trial extensions, discounts, and special offers. How to build and optimize a lead generation funnel Now, let’s go to the practical part and walk you through the four main steps of building an effective lead funnel. . Map customer journey Your first task is to research your target audience and their usual purchasing behaviors.