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Covid-19 has adjusted how online stores profit from Black Friday – in 2022, most transactions will again take place online: both on mobile devices and with a computer.This suggests that it is necessary to pay special attention to Internet marketing (and, in particular, email newsletters) and seriously think about how it can help you achieve the necessary results.Earlier we talked about the campaign prepared Black Friday, which ROI amounted to 1039.26%. In the same article, we will show all 9 types of emails that you can take as the basis of your future campaigns to increase sales.Part 1. Before launch1. Teserous LetterSimilar to the way the trailer announces the release of the film, a teaser letter is a way to increase the interest of subscribers in the upcoming Black
Friday stocks.Here is an example from the company for the production of leather products Bellroy. After subscriing to their "Black Friday Subscriber Exclusive" by an email with the following topic:Title“Ps. Don't miss the gift for Black Friday"And here is the letter itself, in which Bellroy informs about the upcoming action:Screenshot“Pss. This Black Friday we have prepared something special for you. Don’t forget to check your mailbox. In the meantime...”Bellroy gave the opportunity to view the products in the catalog before the onset of a big sale and instructed the recipients to the exciting expectation of the upcoming “surprise”.Another company - Sweaty Betty, develops the abrasive idea of Bellroy not only talking about the upcoming shares on Black Friday, but also
mentioning the popularity of its shopify website design products through customer reviews.Screenshot2. Early Access to the ActionGiven that every Black Friday is hundreds, if not thousands of brands, are fighting for your attention, it is not surprising that many retailers start selling before its official date.In 2019, Kate Spade offered subscribers a 30-% discount on all products five days before the start of Black Friday. Here is an audaculation from this letter:ScreenshotTo give your letters even more exclusivity, you can present early discounts as an advantage that few have. This is what Joybird did in their campaign for Black Friday in 2019.ScreenshotWith the help of flattering text (“As a VIP customer, you should never wait for ...”), the furniture store gave its subscribers the chance to take advantage of the discount before everyone.3. Calendar with a reminderMore than 400 million emails are sent every Black Friday,
so it is extremely important in its upcoming campaigns to use not only email.Glossier, for example, is offered subscribers to add reminder of their promotions to Black Friday in their calendar.The letter itself contains a GIF picture and a cherished button with the text "Add to the calendar":Screenshot“Our main sale of the year will begin on Friday at 12:01 am ET”When you click on the button, you get an .ics-file that you can add to your calendar. Glossier also added a link to the catalog with goods to make it easier to purchase on the day of the sale.Screenshot“From today to Cyber Monday. On everything that is in the store, there is a 20% discount. Look at it.”Part 2. Launch4. Notice of the beginning of the actionRemember the above figures about 400 million emails? Think about how you will stand out in the mailbox of your subscribers.The original topic of writing is one of the most effective ways to attract attention. One of the brands that took advantage of this advice in 2019 was the cosmetics company Estee Lauder.ScreenshotWhile other brands included emaji in their themes, Estee Lauder used the Unicode symbols to stand in fore.Do you want to get as much licks from the letter as possible? Try to do as like Brooklinen:
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發表於 2024-11-7 17:41:39