most SEM platforms still have classic campaigns

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We can differentiate marketing audiences, for example, separating those who have already bought from us from those who have not, or based on what they have done on our website, demographic aspects, etc. ROAS: Return rate of a SEM campaign. It gives us a relationship between our investment and the profits that the campaign has reported. To obtain this, it is essential that all conversions have an associated monetary value.

If the ROAS is less than 1 we are losing money Antarctica Email List with that campaign, and from 1 the relationship is positive. ROI: this concept refers to the return on investment of a campaign. In order to calculate it, we need to know not only the campaign expenses or the SEM agency fees, but also the net profit generated by the campaigns. If we know it, then we can obtain the ROI percentage as follows: income - cost of product or service / spending on SEM campaign.

Yes Smart campaigns:  where the creator has absolute control of the creatives, keywords and more. However, they have coexisted for a long time with Smart campaigns, in which the creator can configure some aspects of the campaigns, but the rest is in the hands of automation, and machine learning according to which the algorithm can adjust keywords, audiences , CPCs and even budgets.