As Pinterest and

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YouTube, photographic platforms such as Pinterest and websites must be: effective suitable (respecting the company Tone of Voice) must follow a strategy agreed upon and approved in advance by a team Finally, a copywriter also deals with personalized communication , that is, addressed to a very specific user and always for marketing purposes.


Copywriting 4 Copywriter or Content Writer? The difference gn lists between the two professional figures is subtle; however, for a content writer what matters is strategy and the application of SEO techniques in writing content for the web. The purpose of the content writer's work is to generate more organic traffic to the website. By writing high-quality content, optimized by inserting selected keywords, to obtain an informative, engaging and never banal result. But that's not all, the content writer is often called upon to personalize his message so that the user he is in contact with becomes a real buyer, loyal because reached by one-to-one offers.


Unlike a copywriter, a content writer writes longer texts, articles for example intended for a blog, or that tell the story of the company, the services offered, or the products present on the web. Content writer and indexed content Applying SEO techniques to position your website does not mean sacrificing relevance, quality and usefulness.